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It’s no good having a great idea if you cannot communicate it to someone else. John Simmons, in this stimulating and readable book, demonstrates how we can write and use words more creatively and persuasively in business today. From differentiating your company from another, to injecting life and vibrancy into your products and services, to writing everyday emails – this cult business book by the modern-day guru of business writing (first published in 2000 and now fully updated and revised) shows ways in which we can use words to gain competitive advantage in business life. Simmons argues that effective business writing is about learning to love writing and words, and bringing more of our real selves to working life.
John Simmons is a consultant and thinker on communications and brands. A former director of Interbrand, the world’s largest branding consultancy, he is the author of The Invisible Grail (Cyan 2006), Dark Angels (Cyan 2004), My Sister’s a Barista (Cyan 2004) and co-edited The Economist Guide to Brands and Branding (Economist Books, 2003).