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Will Mitchell’s 5 Crucial Ingredients of the Perfect Business Idea is an insightful guide for aspiring entrepreneurs who want to know how to come up with a good new business idea to work on, and more importantly, how to separate the good business ideas from the bad.
Will says you need to cater to a responsive audience that actually needs your idea, product, or service, and show how what you offer is different from what competitors can deliver. He also discusses how to develop a realistic business plan with clearly defined goals.
About the Author
Will has been an internet entrepreneur since he started skipping school to build businesses in sixth grade.
He dropped out of college at 19 to help launch Affluence.org, a social network for the wealthy. After the IPO of Affluence he began consulting with local businesses, which eventually transformed into marketing agency Clear Presence Media.
At 22, Will launched StartupBros, a popular community for aspiring entrepreneurs.